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17 credibility builders that make your claims believable

Anyone can claim anything they like about their product or service. Claims are empty. Your job as a marketer is to get believed. But credibility is a funny thing. It's hard to pin down exactly what...

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Evel Knievel, corporate positioning & corporate message development

Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of Benefits gives you a better way to do corporate...

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Evel Knievel, corporate positioning & corporate message development – a new...

Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems...

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The Disruptive Idea: that’s what it’s all about

Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But a disruptive idea is probably the single most...

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