17 credibility builders that make your claims believable
Anyone can claim anything they like about their product or service. Claims are empty. Your job as a marketer is to get believed. But credibility is a funny thing. It's hard to pin down exactly what...
View ArticleEvel Knievel, corporate positioning & corporate message development
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of Benefits gives you a better way to do corporate...
View ArticleEvel Knievel, corporate positioning & corporate message development – a new...
Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems...
View ArticleThe Disruptive Idea: that’s what it’s all about
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But a disruptive idea is probably the single most...
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